Released on: August 11, 2008, 3:50 am

Press Release Author: People Interactive (I) Pvt Ltd

Industry: Internet & Online

Press Release Summary: Shaadi.com, the world's largest matrimonial service provider
and Vodafone Essar Limited, one of India's leading cellular services providers,
today launched 'Shaadi.com on Vodafone'- a matrimonial service on Vodafone mobile
phone.

Press Release Body: A first of its kind service in India, this tie-up will enable
Vodafone customers to access Shaadi.com's matrimonial services on their mobile
phones. Vodafone customers will be able to access this service through a call (by
calling 57007), SMS (by sending Shaadi as an SMS to 57007) or on Vodafone live! (by
clicking on shaadi.com link on Vodafone live!). This initiative is powered by Mauj
Mobile. The move to go mobile by Shaadi.com comes close on the heels of the
announcement of its service being available on DTH.

'Shaadi.com on Vodafone' will enable Vodafone users to search and view profile
details of other members without the need to log on to the Internet. Mobile phone
users will be able to browse through profiles, express interest in members, accept/
decline interest sent to them by other members and send personalized messages to
prospective matches.

Commenting on the tie-up, Anupam Mittal, CMD, People Group, says, "Shaadi.com has
always believed in innovating and bringing the latest technology to our customers by
enabling them to enjoy our services in a way that's convenient to them. With the
alliance with Vodafone - the premium telecom service provider, Shaadi.com has
created the concept of 'Matrimony on the Move', thereby making our matchmaking
service accessible to millions of people. Earlier we had a presence on online,
offline, DTH and now post this alliance with Vodafone; Shaadi.com will be available
on the mobile platform as well, making us the only player providing 360 degrees
matrimony services."

Speaking at the occasion, Harit Nagpal, Director - Marketing and New Business,
Vodafone Essar, said, "With 'Shaadi.com on Vodafone' customers can search for a life
partner on the go, on SMS or call; without having to necessarily log on to the net.
This is another important service to add value to our customers' lives."

About Shaadi.com
Shaadi.com, one of India's best known Internet brands and the world's largest
matrimonial service was founded by People Group in 1997 with one simple objective -
to provide a superior matchmaking experience to Indians all over the world. Since
then the company has created a world-renowned service that has touched the lives of
millions of people all over the world.

Last year Shaadi.com celebrated its 10th Anniversary, with its 10 years 1 million
matches giveaways ll throughout the year, and is proud to have been adjudged the
'Most User Friendly Website' by Juxt Consult as well as the 'Best Designed Website'
by PC World. Shaadi.com is also the first Indian portal to be ISO 9001:2000,
TRUST-e and VeriSign certified. In addition it has been ranked "The most visited
matrimonial website in India" by Ranking.com.

About Vodafone Essar Limited
Vodafone Essar in India is a subsidiary of Vodafone Group Plc and commenced
operations in 1994 when its predecessor Hutchison Telecom acquired the cellular
licence for Mumbai. Vodafone Essar now has operations in 16 circles covering 86% of
India's mobile customer base, with over 49.13 million customers*. Over the years,
Vodafone Essar, under the Hutch brand, has been named the 'Most Respected Telecom
Company', the 'Best Mobile Service in the country' and the 'Most Creative and Most
Effective Advertiser of the Year'.

Vodafone is the world's leading international mobile communications company. It now
has operations in 25 countries across 5 continents and 40 partner networks with over
269 million customers worldwide. Vodafone has partnered with the Essar Group as its
principal joint venture partner for the Indian market.

Essar Global Limited (EGL) is a diversified business group spanning the
manufacturing and services sectors of Steel, Energy, Power, Communications, Shipping
& Logistics, and Projects. EGL has an enterprise value of approximately USD 50
billion (INR 200,000 crore) and employs 30,000 people worldwide. The Company has
operations and investments in India, Canada, USA, Africa, the Middle East, the
Caribbean and South East Asia.

*Figures from Cellular Operators Association of India, June 30, 2008





Web Site: http://www.shaadi.com

Contact Details: For further press information:

Mihir Bijur/Sneh Kulkarni Hanmer MS&L
Cell: 9920293973/9820712440
E-mail: mihir@hanmerpr.com/sneh@hanmerpr.com
Gunjan Sinha / Valini Dsouza
People Interactive (I) Pvt. Ltd
Cell: 09820395485 / 9820442367
E-mail : gunjan.s@peopleinteractive.in / valini.d@peopleinteractive.in


Daylon D'cruz
Genesis Burson Marsteller
Cell: +919820211064
E-mail: daylon.dcruz@bm.com